A small introduction and the horror-story
On my first job I encountered an interesting situation. The local company had its own SEO who was modifying and adding content to the website almost daily. But despite all this, we had no traffic. No one was interested in our website, not the least bit. It went on for months without any improvement, until we were told to start an e-mail campaign. And there it was. Traffic on our site blew up! Everyone was celebrating, we were up 200%!
And then we got the news from our SEO guy: the huge traffic was due to hundreds of unsubscribes. Removing that from the equation, we were doing as poorly as ever.
But what does SEO mean?
The first time I ever came in contact with the term I didn’t really know what to make of it. My then-boyfriend tried to explain it to me, but I was clueless. After hours of trying to make me understand, his final statement was: “it’s like when you invite someone over, you put a plate full of cookies on the table in front of them and you turn your back on them, because you know they are going to taste those cookies anyway. And if the cookies are good, they are going to tell everyone about your cookies and everyone will want some”.
And it’s like that with websites too. You make them “sweet” and inviting, so people will take a minute longer looking through them. That’s one part of the job. The important and actually hard part is making your website appear on the first page and, if possible, in the first position on a search engine. This is the SEO – search engine optimization – part.
Turning the horror-show into a success
Remember the SEO I was talking about? Poor guy was replaced; the new SEO got creative and completely redesigned our website. Now it’s catchy, colorful, has an interesting layout and content. Traffic really picked up, and we’re doing really good and proud!
So success is really possible! But how to achieve it?
First of all, the market you aim to establish yourself in is very important. In a highly competitive market the battle will be almost impossible to win unless you have unlimited funds and a hot-shot Washington, DC SEO. For a Small Business SEO it is crucial to follow a few rules in order to make the first page in the search engine.
All it requires is one or more creative people and some time. First and most important thing is to perfectly know what the website that you’re advertising is all about, because search engines run with key words. They employ “spiders” to find all the websites that contain keywords matching the words someone types into the search bar. If the match is perfect, it will be displayed first on the page. And it is very important that a Local Business SEO’s website’s keywords match the requirements to the last letter, because a potential customer is more inclined to open a page that contains the exact words he just typed than opening a page that only partially matches his search. For example: you are a professional photographer and you do all kinds of events: weddings, banquets, baptisms, engagements, parties, private sessions in- and outdoors, landscapes, animals, etc. For more publicity and easier access to samples of your work and contact info, you make a website. But if you only mention the word “photographer” as your keyword, you will not appear on the first page in a search engine for someone that searches for a party photographer. Also, another important thing is to constantly update your webpage, so you make sure that those spiders don’t overlook your page when searching for something.
So just keep these instructions in mind, make sure you or your SEO team are creative and really focus on what people might want and expect from your company and remember not to only focus on small keywords, but also long tail keywords such as seo washington dc or virginia seo company. Those guys succeeded from failure – check out this little inspirational video on succeeding as a small business owner.